Niantic's $3.5 Billion Deal to Sell Games Unit and the Future of Augmented Reality

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3 min read
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Niantic, the company behind the popular mobile game Pokémon Go, is reportedly in talks to sell its games division to Scopely Inc. for approximately $3.5 billion. This deal marks a significant shift in the company's focus, as it moves away from game development and towards artificial intelligence and spatial intelligence. Niantic's founder and CEO, John Hanke, has a history rooted in geospatial data visualization, having contributed to the development of Google Earth and Google Maps before venturing into augmented reality gaming.

The company's future focus appears to be on enhancing spatial intelligence through large-scale machine learning models, leveraging data collected from its gaming applications to build detailed 3D maps of the world. This move is not surprising, given the slower-than-expected growth of the augmented reality market and the impact of the COVID-19 pandemic on the company's operations. Niantic has faced challenges in recent years, including layoffs and project cancellations, but the sale of its games division could provide the necessary funds to pursue its new goals.

In related news, other companies are making significant advancements in the field of artificial intelligence and augmented reality. Brahma, the AI technology subsidiary of DNEG Group, has acquired Metaphysic, a company known for its photorealistic AI content and deepfake technology. This deal values Brahma at $1.43 billion and will integrate Metaphysic's AI tools into Brahma's AI-native product suite for video, image, and audio creation. Meanwhile, HP Inc. has acquired Humane, the startup behind the AI Pin, for $116 million, and Microsoft has unveiled the Majorana 1 chip, a significant advancement in quantum computing.

Additionally, Alpha3D, an AI-driven 3D asset creation platform, has acquired MoonlanderAI, known for its AI-based game development tools. This acquisition establishes the first platform-agnostic XR user-generated content community, enabling creators to produce and deploy 3D content across various platforms seamlessly. Other notable developments include the launch of Orion Drift, a social VR space, and the success of Thief Simulator VR: Greenview Street, which has surpassed 310,000 units sold on the Meta Quest platform.

The future of augmented reality and artificial intelligence is rapidly evolving, with companies like Niantic, Brahma, and Microsoft pushing the boundaries of what is possible. As the technology continues to advance, we can expect to see new and innovative applications of machine learning and spatial intelligence in various fields, from gaming and entertainment to education and beyond. With the sale of its games division, Niantic is poised to play a significant role in shaping the future of these technologies, and it will be exciting to see what the company achieves in the years to come.

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niantic billion sell deal unit scopely inc spatial gam augment

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