Trump Administration Launches $200 Million Ad Campaign to Deter Illegal Immigration

B SUSINDRA REDDY's profile image
3 min read
Kristi Noem stands in front of President Donald Trump during the signing ceremony for the Laken Riley Act on Jan. 29, 2025 in Washington, D.C.

Image credits: Chip Somodevilla/Getty Images

The Department of Homeland Security has launched a nationwide and international multimillion-dollar ad campaign warning illegal aliens to leave the United States or face deportation. The campaign, which is budgeted at up to $200 million, includes TV, radio, and digital spots, and will be hyper-targeted through social media, text messaging, and other formats. According to DHS Secretary Kristi Noem, the ads will thank President Donald Trump for securing the border and putting America first, while also warning migrants that they will be found and deported if they remain in the country illegally.

The ad campaign is part of the Trump administration's broader efforts to crack down on illegal immigration and secure the border. The administration has already begun deportation flights, including the transportation of some migrants to Guantanamo Bay, where the administration aims to build more housing for detainees ahead of deportation. The number of border crossings and the number of migrants who entered the US without being apprehended have dropped substantially since their heights during the Biden administration. The Department of Homeland Security has announced that the ads will run in multiple countries and regions, including the Middle East and Central America, and will be translated into various dialects.

The ad campaign has been criticized as a taxpayer-funded propaganda blitz to scare off migrants and flatter President Trump. The campaign is being run by vendors who have worked with the Trump administration in the past, including People Who Think LLC, a Louisiana-based company co-founded by Jay Connaughton, who worked on Trump's ads during the 2016 campaign. The budget for the ad campaign is significant, with up to $200 million allocated over two years. The campaign is part of the administration's efforts to root out fraud and wasteful spending, and has already presided over widespread firings of federal employees and contract cancellations.

The ad campaign includes a series of ads that will run on radio, broadcast, and digital platforms, and will feature Secretary Noem thanking President Trump for securing the border and warning migrants to self-deport or face deportation. The ads will also include a message from President Trump, who has a clear message for those who are in the country illegally: leave now, or face deportation. The administration has also announced that it will be increasing its efforts to deport migrants who are in the country illegally, and will be working to build more housing for detainees at Guantanamo Bay.

Some of the key points of the ad campaign include: * A nationwide and international multimillion-dollar ad campaign warning illegal aliens to leave the United States or face deportation * The ads will thank President Trump for securing the border and putting America first * The campaign will be hyper-targeted through social media, text messaging, and other formats * The ads will run in multiple countries and regions, including the Middle East and Central America * The campaign is budgeted at up to $200 million over two years * The administration has already begun deportation flights, including the transportation of some migrants to Guantanamo Bay * The number of border crossings and the number of migrants who entered the US without being apprehended have dropped substantially since their heights during the Biden administration.

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illegal kristi noem campaign homeland deportation trump 200 border security

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