Meghan Markle Launches New Lifestyle Brand As Ever, Renaming American Riviera Orchard

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Meghan Markle, the Duchess of Sussex, has announced the rebranding of her lifestyle company, previously known as American Riviera Orchard, to As Ever. The name change was revealed in a video posted on Instagram, where Markle explained that the original name limited her to products manufactured and grown in the Santa Barbara area. With the help of Netflix, which has partnered with her in both her show and business, Markle decided to change the name to As Ever, which means "as it's always been." The new brand will feature a range of products, including fruit preserves, which Markle has expressed her love for in the past.

The launch of As Ever coincides with the premiere of Markle's Netflix series, "With Love, Meghan," which has been postponed due to the Los Angeles fires. The show is now set to premiere on March 4. Markle has been signing off her social media posts with "As Ever, Meghan" since her return to social media after a five-year hiatus. The rebranding of her lifestyle company is seen as a significant step in her career as an influencer, with royal experts weighing in on her future and the potential impact of Netflix on her success. Lifestyle expert Hilary Fordwich noted that the British royal family will have a "ringside seat" to see if Markle can achieve her American dream as a businesswoman.

Markle's decision to rebrand her company has sparked interest and curiosity among her fans, who are eager to see what products and initiatives she will launch under the new name. The As Ever website features a sweet photo of Markle and her 3-year-old daughter, Princess Lilibet, frolicking in a grassy field with two palm trees in the background. Markle has expressed her excitement about sharing her new products with her fans, saying "I think we're all clear at this point that jam is my jam. But there are so many more products that I just love, and now it's time to share them with you." The rebranding of American Riviera Orchard to As Ever marks a new chapter in Markle's career, and fans are eagerly awaiting the launch of her Netflix series and the release of her new products.

The As Ever brand is expected to feature a range of products, including home goods, beauty products, and food items. Markle has been working on the brand for several years, and the launch is seen as a major milestone in her career as an entrepreneur. With the support of Netflix and her husband, Prince Harry, Markle is poised to make a significant impact in the lifestyle industry. As she navigates her new role as a businesswoman, Markle is likely to face challenges and scrutiny, but her fans are rooting for her success.

In addition to her lifestyle brand, Markle is also focused on her philanthropic work, particularly in the area of mental health. She has spoken publicly about the importance of mental wellness and has used her platform to raise awareness and support for related causes. As she launches her new brand and Netflix series, Markle is likely to continue to prioritize her philanthropic work, using her influence to make a positive impact on the world. With her rebranded lifestyle company and upcoming Netflix series, Markle is embarking on an exciting new chapter in her career, and fans are eager to see what the future holds for her.