Highway 407 Offers Free Rush Hour Trips for Targeted Customers in March

Image credits: Steve Russell Toronto Star file photo

Highway 407 has announced a promotional offer for targeted customers, providing free rush hour trips for the month of March. The "Spring Into Free Rush Hour" promotion, which runs until March 31, covers travel between 7 a.m. to 9:30 a.m. and 3:30 p.m. to 5:30 p.m., Monday to Friday. Eligible personal vehicles can take advantage of "unlimited travel" on the tolled highway during this time, as long as they signed up for a 407 ETR account and enrolled for the promotion by February 28. The offer is exclusively for travelers on the 407 ETR with Ontario license plates, and heavy vehicle transponders are not eligible.

The promotion is part of a company-wide effort to reduce traffic congestion during rush hour, with the 407 ETR targeting over one million customers in February with similar offers. The deals, which last for one to three months, aim to alleviate rush hour congestion on the highway. The free trips will appear on customers' bills as a "promotional credit," covering toll charges, trip toll charges, camera charges, and applicable account fees during the month. However, transponder lease fees will continue to apply, and credits for trips taken around seven to 10 days prior to the bill date may be reflected on the next bill.

To qualify for future promotions, customers must create an account on the 407 ETR website and subscribe to their marketing emails. The company introduced new rates, zones, vehicle classifications, and fees at the beginning of the year, including increases to camera charges and transponder fees. The "Spring Into Free Rush Hour" promotion is a limited-time offer, and customers who missed the enrollment period will have to wait for future promotions. The 407 ETR has not disclosed the criteria for selecting targeted customers, but it is clear that the offer is designed to incentivize drivers to use the highway during off-peak hours.

Here are the key points of the promotion: * The promotion runs from March 1 to March 31 * Eligible vehicles can travel for free between 7 a.m. to 9:30 a.m. and 3:30 p.m. to 5:30 p.m., Monday to Friday * The offer is exclusive to vehicles with Ontario license plates * Heavy vehicle transponders are not eligible * Transponder lease fees will continue to apply * Credits for trips taken will appear on customers' bills as a "promotional credit". The highway authority has also announced that it will continue to monitor traffic congestion and adjust its promotional offers accordingly. The promotion is a welcome relief for drivers who regularly use the highway during rush hour, and it is expected to reduce traffic congestion and alleviate congestion on the highway.

The 407 ETR has not announced any plans to extend the promotion beyond March, but it is likely that similar offers will be made in the future. In the meantime, drivers can take advantage of the free rush hour trips and enjoy a smoother commute. The promotion is a positive step towards reducing traffic congestion on the highway, and it is expected to benefit both drivers and the environment. As the 407 ETR continues to monitor traffic congestion and adjust its promotional offers, it is likely that we will see more innovative solutions to alleviate traffic congestion on the highway.