Amazon Takes Control of James Bond Franchise: A New Era for 007

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3 min read
James Bond to Amazon - analysis

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The James Bond franchise has undergone a significant change with Amazon acquiring creative control from the Broccoli family, who have been at the helm for nearly 60 years. The deal, worth around $1 billion, marks a new era for the iconic spy series, with Amazon aiming to expand the franchise beyond the traditional film format. The Broccoli family, including Barbara Broccoli and Michael G. Wilson, have been instrumental in shaping the franchise, but have reportedly clashed with Amazon over the direction of the series.

Amazon's acquisition of MGM Studios in 2022 for $8.5 billion gave the company a significant stake in the Bond franchise, but the Broccoli family's creative control had limited Amazon's ability to develop the series further. The new deal allows Amazon to move forward with its plans to expand the franchise, including the potential for spin-off series and films. The company has already expressed interest in creating a universe around James Bond, similar to Marvel or Star Wars, with a range of characters and storylines. Amazon's head of Prime Video and MGM Studios, Mike Hopkins, has stated that the company is honored to usher the legendary franchise into its next phase.

The future of James Bond is uncertain, with no script, director, or star announced for the next film. The last Bond movie, No Time to Die, was released in 2021, starring Daniel Craig as the iconic spy. Amazon's takeover has prompted doubts from fans, including co-director of Marvel films, Joe Russo, who has expressed concerns about the potential for the franchise to be diluted by a plethora of streaming spin-offs. However, Amazon is confident that it can bring a new level of excitement and energy to the franchise, with a range of projects in development.

Some of the potential projects that could be developed under Amazon's creative control include:

  • Spin-off series or films featuring Bond villains or women
  • A new James Bond film with a younger actor in the lead role
  • A expanded universe with a range of characters and storylines
  • Streaming exclusives, including documentaries or behind-the-scenes content
The deal has also sparked speculation about who could play the next James Bond, with Amazon's billionaire founder, Jeff Bezos, asking his followers for suggestions on social media. The company has a history of spending big on its original content, and it's likely that the next Bond film will be a major production with a significant budget.

The handover of creative control to Amazon marks the end of an era for the Broccoli family, who have been instrumental in shaping the James Bond franchise over the years. Barbara Broccoli has stated that she is stepping back from producing the James Bond films to focus on art and charitable projects, while Michael G. Wilson is retiring from the franchise. The deal is expected to close later this year, paving the way for a new era of James Bond films and expanded universe content.

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